Pizza Girl

Branding / Packaging

Caroline D’Amore launched Pizza Girl, a line of old-world Italian pizza and pasta sauces using organic ingredients and family secrets. With the desire for the packaging to embody a woman-focused brand that is both strong and feminine, our designs balanced classic and trendy. We chose modern and handwritten typography, black-and-white images, and monochromatic but bold color palettes to create packaging that doesn’t look anything like your run-of-the-mill sauce.

Born into the restaurant business, Caroline D’Amore wanted to carry on her family’s traditions while adding her own spin.