Branding / Logo / Packaging

For this new-and-improved tumbler that can be cleaned on-the-go, we were challenged with naming, branding, packaging, and a how-to guide. To align with the product, we landed on the Japanese word for “clean” as a namesake. The design features a refreshing aesthetic utilizing blue water drops, simple and minimal typography, and gold foil for a touch of sophistication not commonly seen in tumblers.

A tumbler that can be cleaned on the go using a built-in reservoir that stores fresh water.