Bare
Branding / Naming / Packaging
Bare’s goal was to disrupt the deodorant market in a way that didn’t make any concessions on quality or sustainability. With a 99% plastic-free design, Bare not only works harder for you, but harder for the planet. But it doesn’t take itself seriously, either, and this was something we knew was crucial to incorporate into the packaging design. We paired bright colors and entertaining line-drawings with whimsical stickers and a typeface dripping with ’70s-inspired style. It’s funky and fresh.
We wanted to create a product that acknowledges sweating is a way of life—and doesn’t take itself so seriously.
