Bare_Poster Series 21


Branding / Naming / Packaging

Bare’s goal was to disrupt the deodorant market in a way that didn’t make any concessions on quality or sustainability. With a 99% plastic-free design, Bare not only works harder for you, but harder for the planet. But it doesn’t take itself seriously, either, and this was something we knew was crucial to incorporate into the packaging design. We paired bright colors and entertaining line-drawings with whimsical stickers and a typeface dripping with ’70s-inspired style. It’s funky and fresh.

Bare Portfolio_2
Bare Portfolio_1
Bare Portfolio_3
We wanted to create a product that acknowledges sweating is a way of life—and doesn’t take itself so seriously.
Bare Portfolio_v17
Bare Portfolio_4
Bare Portfolio_5
Bare Portfolio_6